Group Management Report Products Safety and Health Environment Human Resources Social Commitment Consolidated Financial Statements 101
Münster. In Asia, too, university marketing measures continue
to gain in importance. In 2020, BYK Japan organized
an exchange with Kobe University in Japan with ALTANA’s
support. The focus was on reports by employees about their
entry and career paths in the ALTANA Group.
In the year under review, ALTANA supported students
from STEM courses and human resource management with
a Deutschlandstipendium scholarship for the eleventh time.
The almost 30 recipients not only received financial support,
but could also experience ALTANA in person or virtually
within the framework of various events, enable themselves
to be considered for internships and degree theses, take advantage
of mentoring opportunities or take part in specialist
seminars.
Our recruitment activities received several awards in
2020. ALTANA’s recruiting via online channels again achieved
top results in both the BEST RECRUITERS and the Potentialpark
studies. In addition, we again received the “MINT Minded
Company 2020” seal. This award is presented by audimax
MEDIEN GmbH in cooperation with the “MINT Zukunft
schaffen” initiative. The latter honors companies that promote
young talent in the fields of mathematics, information
technology, natural sciences, and technology in a special
way. ALTANA also scores in trainee marketing: Together with
Ausbildung.de, Potentialpark conducted a representative
survey of more than 6,000 students and rated 125 employers
for student-friendliness. In the ranking of the Azubi-
Comm Study 2020, published for the first time, the ALTANA
Group was among the TOP 30 employers across all sectors
with the most student-friendly apprenticeship marketing in
Germany.